When is Pushy Not Pushy?
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Are you avoiding asking for referrals or business because you don't want to be pushy? You may be hurting both yourself and your relationships.
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Selling 2.0 – Helping is the New Selling
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Just as you sometimes read that 40 is the new 30 or brown is the new black, I propose that helping is the new selling. Large and small companies are catching on to the very basic human principle that we tend to like those who help us, and, of course, we prefer to do business with people (and companies) that we like. Last time I was in LA, my mother pointed out an “ad” that Allstate Insurance posted in the LA Times. The ad was really just a list of free gift suggestions, things that a person can do for others which make a difference for them, but which don’t cost the giver anything.
Read MoreThe Human Side of Business Development
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With the recent wackiness of the economy, it is easy to get caught up in the drama and accept prevailing ideas about what is and is not possible. But when you get clear about where you stand and what you do have control over, you are in a much better position to take advantage of business development opportunities. I invite you to focus on the following: Do What You Do Best.
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